Kevin Boyd

About Kevin Boyd

Results oriented Director with Leadership in Sales, Brand Strategy, National Accounts, Sponsorships, and Startup Operations.Relationship oriented professional honed to produced successful results (5 time Anheuser-Busch “Hi-Five” Winner) through the development and execution of effective sales and marketing strategies. Experienced leader of multiple teams with broad based knowledge of the CPG industry and RTM functions – sales, marketing, logistics, forecasting, and inventory. Perennial top performer with 96%+ achievement during a loyal 17+ year one company term focused on leveraging relationships, driving topline revenue, distribution, and consistent market share growth. Adept at building productive cross-merchandising campaigns, partnerships through sponsorship, operational management, strategy, and price optimization.

Experience

1. Sr Director Strategic Solutions

   Snider Fleet Solutions

   Apr 2023 — Present

   Directing 6 employees to growth of $14mm tech startup investments - WheelRight, Fleet Vendor, and Fleet Keeper.• Implementing process change across all LOBs: Marketing, Pricing, Inventory Management, Sales, and T&E efficiencies.• Organized WR inventory of $4mm+ applying new inventory management protocol, loss prevention, and cost reductions. • Charged with orchestrating 3rd party marketing agency redevelopment of product offerings.• Wheel Right Board Member (UK), Tech Board Advisory Board Member 2023

Education

• North Carolina State University

  BA, Business Management

  1997 — 2001

Skills

• Marketing
• Beer
• Relationship Marketing
• Event Management
• Direct Marketing
• Strategy
• Account Management
• Marketing Strategy
• Sales
• Budgets
• Leadership
• Pricing
• Advertising
• Integrated Marketing