Kevin Binko

About Kevin Binko

Product marketing strategist with 10 years of experience driving growth at tech and SaaS…

Experience

1. Product Marketing Manager

   Phenom

   Jan 2022 — Present

   Develop and execute end-to-end marketing strategy for the Intelligent Talent Experience platform and key product offerings. • Create detailed product positioning and other supporting product strategy deliverables based on a deep understanding of products, customer personas, competitors, and the HR tech market landscape. • Compose consistent and compelling benefits-driven positioning and messaging informed by research and collaboration with cross-functional teams. • Develop content for all funnel stages including one-pagers, blogs, webinars, videos, websites, videos, eBooks, POV decks, customer-facing presentations, and more. • Evangelize product and platform through webinars and live podcast appearances. • Uncover data insights in Pendo and Looker to inform product strategy and content development • Collaborate with the Demand Gen team to implement campaigns including developing paid ads, email copy, audience segmentation, and nurture streams. • Design and manage competitive intelligence strategy and program while leveraging Crayon. • Lead sales enablement function within the product marketing team through the use of Highspot • Partner closely with Product Management to develop product value propositions, documentation and collateral, training, product demos and videos, and more.

Education

• Lehigh University

  Bachelor of Science (BS), Business and Economics

Skills

• Microsoft Word
• Teamwork
• Social Networking
• Social Media
• Microsoft Excel
• Retail Sales
• Customer Relations
• Powerpoint
• Marketing Communications
• Public Speaking
• Research
• Proposal Writing
• Proposal Support
• Leadership
• Marketing
• Sales
• Customer Service
• Web 2.0
• Marketing Strategy
• SEO
• Video Production
• Microsoft Office
• Customer Experience