Keven Gessner

About Keven Gessner

Vice President Contracting, Retail, Marketing, Market Access and Digital HealthDIGITAL HEALTH EXPERT - BRAND MARKETING – PRODUCT LAUNCHING – PAYER STRATEGISTS- STRATEGIC/TACTICAL PLANNING – M&A – NEW PRODUCT DEVELOPMENT - VACCINES - CARDIOVASCULAR - METABOLIC - RESPIRATORY - CONTACTING - RETAIL - INNOVATIONSenior marketing executive and former sales leader with a track record of developing and implementing successful product launch strategies for new products and expanded product indications for multiple key assets. Background in developing and executing plans to grow our sales and profits in multiple customer segments including Retailers and Pharmacy, Hospital Systems, Independent HCPs, and the Federal Government. Able to maintain an extensive background in gathering deep customer insights and fostering key customer relationships. Experience forging strategic alliances and partnerships, direct and indirect distribution channel development, and sales/marketing in numerous product lines. Strong team builder with skills to organize, motivate, create, implement, problem solve, and manage. Core Competencies include:Market Access | Marketing | Multiple Product Launches | Branding | Strategic & Tactical Planning | Launch Pricing - Contracting | New Product Development (Vaccines, Respiratory & Digital Health)| Cross-Functional Collaboration | Team Leadership | Sales Leadership | Respiratory | Diabetes | Cardiovascular | Vaccines- Leading the launch of the first fully integrated respiratory drugs with built-in electronics to remotely monitor patients with COPD and asthma for Teva- Leading efforts to develop the ability to use AI machine learning to predict health outcomes based on objective data captured from the digital respiratory drugs for Teva - Leading portfolio of digitally connected drugs, traditional respiratory inhalers, future biosimilar launches, current and novel biologics for Teva- Led largest inline marketed brands in respiratory with >$1B in Net Sales for AstraZeneca - Led new product launch strategy for first in class respiratory brand with projected net sales of >$1B for AstraZeneca - Led Marketing Team for two inline brands and one in new product development for AstraZeneca - Led development buy and bill and health systems strategy for respiratory biologics- Led US Commercial Strategy for the next launch biologic brand- Set record sales and profit for multiple successful launch brands for multiple companies - Led Consumer Marketing, Retail Expansion & IDN/Hospital Contracting for launch assets, and in-line strategy

Experience

1. Board Member

   Adherium

   Apr 2025 — Present · AU

   Happy to be joining the Board of Directors to further drive the journey of the development products and tools to improve people’s lives, improve health outcomes and lower cost of care by leveraging remote patient monitoring, machine learning and AI.

Education

• University of Pennsylvania

  Wharton Executive Education Program, Marketing

  2010 — 2011

• The University of North Carolina at Chapel Hill

  MBA, MBA

  1999 — 2001

• Drexel University

  Bachelor's degree, Accounting

  1995 — 1998

• Saint Joseph's University

  Post MBS Certificate Classes (5), Pharmaceutical Marketing and Management

  2002 — 2003