Kevan Mabbutt

About Kevan Mabbutt

High-impact marketing, digital, and CX leader with deep healthcare, hospitality, travel, media, and entertainment industry expertise gained in the US, Europe, China, and Middle East. Thrives in complex and challenging environments that call for bold and creative leadership, an appetite for change, and astute influence. Creates lasting value through digital transformation, extraordinary marketing, and inspiring brands and cultures. Builds teams, capabilities, and strategies that deliver growth and competitive advantage. Adept at navigating ambiguity and cutting across the grain of organizational culture to accelerate change. Passionate advocate for consumer-centric strategies that drive mission, innovation, and business results.Born in London, spent childhood in Africa, then returned to the UK for high school and Cambridge University, before a progressively global career based in England, Dubai, and the US. Has dual citizenship (US and UK). Based in Utah and California. Globally mobile.

Experience

1. EVP & Chief Marketing, Communications, and Consumer Experience Officer

   Advocate Health

   Sep 2023 — Present

Education

• University of Cambridge

  Master of Arts (MA); Bachelor of Arts (BA)

Skills

• Media Strategy & Planning
• Brand Management
• Advanced Analytics
• Content Strategy
• Marketing Strategy
• Social Media
• Data Into Insight Into Action
• Global Brand Development
• Television
• Change
• Quantitative Research
• Competitive Analysis
• Customer Experience
• Start-Ups
• Crm
• Digital Strategy
• Customer Insight
• Strategy Consulting
• Market Research
• Omnichannel Strategy
• Media
• Qualitative Research
• Global Strategy
• Broadcast
• Creative Strategy
• Strategic Partnerships
• Leadership
• Consumer Insight
• Portfolio Optimization
• UK, Europe, USA, Canada, China, Asia, Middle East
• Strategy
• Segmentation
• Project Management
• Digital Media
• Analytics
• Marketing Roi
• Marketing Effectiveness
• Global Marketing
• Integrated Marketing
• New Media