Ketta Branch Crawford

VP, People Operations | People Leader driving culture & business results

Role
Vice President, People Operations at The Mom Project
Location
Atlanta, GA, US
LinkedIn followers
500 followers
Human ResourcesView LinkedIn profile

About Ketta Branch Crawford

As a results-driven Vice President of Human Resources, I specialize in aligning people strategies with business goals to drive organizational growth and success. Throughout my career, I\'ve partnered closely with senior leadership teams to develop and implement HR initiatives that enhance performance, foster innovation, and create positive organizational cultures.I am passionate about leveraging my deep expertise in talent management, employee development, and change management to help businesses build high-performing teams. By blending strategic HR leadership with a deep understanding of business dynamics, I ensure that HR\'s goals are not only aligned with the corporate strategy but also provide a sustainable competitive advantage.Having worked across diverse industries, I bring a proven track record of driving transformational HR strategies that support business objectives, optimize workforce potential, and cultivate a culture of engagement, collaboration, and excellence.Specialties: Human Capital Management, Performance Management, Talent Management, Change Management, Benefits, Compensation, Total Rewards, Full Life Cycle Recruitment, Employee Relations, Business Partner, Training and Development, Project Management, C-Level Engagement, Budget Planning & Management.

Experience

  1. Vice President, People Operations

    The Mom Project

    Jul 2021 — Present

    VP, People Operations (06/24 - Present)Sr. Director, People Operations (01/23 - 06/24)Director, Talent Operations (11/21 - 01/23)Sr. People Business Partner (7/21 - 11/21)Responsible for developing scalable People Operations programs and infrastructure. Programs include Performance Management, Benefit & Compensation Management, Succession Planning, and all People Operations information systems.

Education

  • University of Georgia - Terry College of Business

    Master of Business Administration (M.B.A.)

    2010 — 2012

  • Marygrove College

    Bachelor of Arts

Skills

  • Program Management
  • Human Resources
  • Onboarding
  • Recruiting
  • Hris
  • Process Improvement
  • Sourcing
  • Employee Benefits
  • Interviews
  • New Hire Orientations
  • Performance Management
  • Employee Training
  • Talent Management
  • Training
  • Strategy
  • Succession Planning
  • Employee Relations
  • Talent Acquisition
  • Coaching
  • Personnel Management
  • Management
  • Leadership

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Ketta Branch Crawford — Vice President, People Operations at The Mom Project in Atlanta, GA, US | Unifers