Ketkee Bhutada
Research Manager at Kantar
- Role
- Research Manager at Kantar
- Location
- Nagpur, MH, IN
- LinkedIn followers
- 500 followers
Experience
Research Manager
Aug 2024 — Present · Mumbai, IN
Largely focused on rendering consumer insights to the Non-FMCG sectorUndertook Brand Health Tracking, Concept/ Pattern Testing, Brand Equity, and Campaign Evaluation for clients like Kotak Securities,Sharekhan, Shopperstop Limited, Castrol, Zee Entertainment Limited, Tata Motors among others.Independently managed end-to-end research studies from project initiation to final reporting, ensuring all aspects of the study were executed efficiently and within set deadlines.Conducted quality checks pertaining to proposals, survey KPIs, toplines, and reports; and also provided client support in terms of request for additional data pointers.Authored and delivered clear, concise research reports and presentations to both internal and external stakeholders; made impactful client presentations.Utilized statistical tools like SPSS and RFS (Survey Reporter) for in-depth data analysis. Interpreted complex data to extract actionable insights, facilitating data-driven decision-making.
Education
Indian Institute of Management Bodh Gaya
Executive MBA, Business management
City Premier College
Bachelor of Commerce - BCom
2016 — 2019
Institute of Management Technology, Nagpur
PGDM, Finance
2019 — 2021
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