Ketan Patel
Director of User Experience @Custom Ink
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WORK HISTORY
Director of User Experience @Custom Ink
Leading UX for customer facing e-commerce experience • Building human centered design processes • Developing and leading a cross functional UX team
EDUCATION
The University of Texas at Austin
BA, Psychology
ABOUT KETAN PATEL
Over 14 years of experience in UX/UI product design, creative direction and branding. • Experience across multiple industries, small-medium size to enterprise level. • Provide big picture overview to make key decisions and lead teams in elevating a product’s value. • Approach work by fusing an academic background in psychology with UX and branding principles. • Create innovative and elegant solutions to complex problems. • Believe great design shouldn’t just look great but also serve a greater purpose in reinforcing a brand.
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