Ketan Purohit
Director of Products – Enterprise AI & FinTech | AI Platforms | LLM Strategy | Enterprise SaaS | Global Scale
- Role
- Director at Visa
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ketan Purohit
AI Product Leader with 18 years of experience building enterprise-grade platforms across FinTech, SaaS, Telecom, and Digital Experience ecosystems. Proven track record of defining AI product vision, scaling applied LLM systems, and leading cross-functional organizations to deliver measurable business outcomes. Deep expertise in architecting and commercializing LLM-driven platforms including agentic workflows, RAG systems, conversational AI, and AI-powered developer tooling. Strong technical foundation combined with executive-level product strategy, governance, and monetization. Operate at the intersection of AI innovation, enterprise scale, regulatory compliance, and revenue growth.
Experience
Director
Jun 2024 — Present · Bengaluru, IN
Own AI product strategy and execution for enterprise-grade AI platforms leveraging transactional intelligence and large language models.Defined multi-year AI product vision aligned to Visa’s growth strategy and platform modernization goals.Built and led cross-functional AI squads across Engineering, Data Science, UX, Compliance, and GTM.Established AI governance frameworks covering model risk management, explainability, bias mitigation, and fintech regulatory guardrails.Aligned OKRs to measurable business impact: accuracy >95%, latency 8, accelerated time-to-market.Automated UX Rendering Agent (Agentic AI Platform)Enterprise AI system converting Figma designs and contextual inputs into production-ready UI code.Owned product strategy, roadmap, and prioritization using RICE and MoSCoW frameworks.Architected LLM pipelines for UI code synthesis using prompt engineering, RAG, evaluation loops, and feedback telemetry.Reduced UX-to-engineering cycle time and improved frontend velocity.Positioned platform as a developer productivity multiplier across internal product teams.Conversational AI – FinTechConversational AI product leveraging Visa’s transactional data for hyper-personalized financial guidance.Defined market opportunity, value proposition, and MVP strategy.Led user research, journey mapping, and KPI modeling tied to engagement, retention, and financial behavior shifts.Implemented experimentation frameworks including A/B testing, cohort analytics, and telemetry dashboards.Delivered personalized insights, savings recommendations, and automated financial actions.Designed model selection strategy across foundation models and domain-specific tuning.Led vendor evaluations and AI infrastructure decisions balancing cost, performance, and compliance.Built evaluation frameworks with continuous monitoring and observability.Accelerated prototyping cycles using AI-native tools (Replit, Cursor, no-code UI prototyping) to reduce iteration time.
Education
Indian School of Business
Leadership with AI
Duke University
Product Management
2020 — 2021
Visvesvaraya Technological University
BE, InformationScience
2003 — 2007
Skills
- Performance Testing
- Sdlc
- User Stories
- Xpath
- Business Presentation
- Oracle
- Selenium
- Requirements Analysis
- Regression Testing
- Project Planning
- Agile Methodologies
- Business Process Analysis
- Project Delivery
- Thought Leadership
- Project Plan
- Java
- Requirement Elicitation
- Data-Driven Decision Making
- Testng
- Use Case
- User Acceptance Testing
- Client Interfacing Skills
- Windows
- Eclipse
- Gap Analysis
- Sql
- Webdriver
- Xml
- Agile Testing
- Integration
- Manual Testing
- Junit
- Test Automation
- Web Services
- Subversion
- Project Governance
- Software Quality Assurance
- Business Process Re-Engineering
- Testing
- Log4j
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