Ketan Balsaraf
Digital Expert, General Manager - Advertising @ Reliance Retail | Ex-Hotstar |Ex-Inmobi |IIM Calcutta, VJTI
- Role
- General Manager - Advertising at Reliance Retail
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ketan Balsaraf
I am a digital advertising and monetization leader with 14+ years of experience building…
Experience
General Manager - Advertising
Mar 2022 — Present · Mumbai, IN
Member of the core team that built the Advertising business for Jiomart. Worked closely with the Sales, Category and Product teams to Launch the Ads Business.• Collaborated closely with the Product Team in the Development of the Ads Platform.• Responsible for the FMCG, Beauty and General Merchandizing Ads business• Managing advertisers for Display and Search Campaigns on Jiomart to meet their business objectives across the funnel from visibility/brand Awareness to intent/purchase)• Launched In-App Gamification for brands (E.g. Mondelez) on Jiomart.
Education
Rajhans Vidyalaya
CBSE
1992 — 2002
Veermata Jijabai Technological Institute (VJTI)
Btech, Computer Engineering
2004 — 2008
Indian Institute of Management, Calcutta
Master of Business Administration (MBA), Finance, General
2010 — 2012
Bhavans College
HSC, Science
2002 — 2004
Skills
- Business Planning
- Predictive Analytics
- Equity Research
- Strategic Financial Planning
- Business Analysis
- Predictive Modeling
- Strategy
- Marketing Strategy
- Analytics
- Business Strategy
- Business Analytics
- Financial Analysis
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