Ketan Balsaraf

Digital Expert, General Manager - Advertising @ Reliance Retail | Ex-Hotstar |Ex-Inmobi |IIM Calcutta, VJTI

Role
General Manager - Advertising at Reliance Retail
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Ketan Balsaraf

I am a digital advertising and monetization leader with 14+ years of experience building…

Experience

  1. General Manager - Advertising

    Reliance Retail

    Mar 2022 — Present · Mumbai, IN

    Member of the core team that built the Advertising business for Jiomart. Worked closely with the Sales, Category and Product teams to Launch the Ads Business.• Collaborated closely with the Product Team in the Development of the Ads Platform.• Responsible for the FMCG, Beauty and General Merchandizing Ads business• Managing advertisers for Display and Search Campaigns on Jiomart to meet their business objectives across the funnel from visibility/brand Awareness to intent/purchase)• Launched In-App Gamification for brands (E.g. Mondelez) on Jiomart.

Education

  • Rajhans Vidyalaya

    CBSE

    1992 — 2002

  • Veermata Jijabai Technological Institute (VJTI)

    Btech, Computer Engineering

    2004 — 2008

  • Indian Institute of Management, Calcutta

    Master of Business Administration (MBA), Finance, General

    2010 — 2012

  • Bhavans College

    HSC, Science

    2002 — 2004

Skills

  • Business Planning
  • Predictive Analytics
  • Equity Research
  • Strategic Financial Planning
  • Business Analysis
  • Predictive Modeling
  • Strategy
  • Marketing Strategy
  • Analytics
  • Business Strategy
  • Business Analytics
  • Financial Analysis

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Ketan Balsaraf — General Manager - Advertising at Reliance Retail in Mumbai, MH, IN | Unifers