Ketaki George

About Ketaki George

I am a passionate professional with 20+ years of industry expertise in building portfolios & leading teams. In my current role I am responsible for leading a dental business with P/L responsibility. I lead a team of 230 team members where we build brands across various dentist specialist. in my previous role I lead Marketing Excellence for Abbott EPD India (Abbott India, Primary Care and Speciality care business).Before Abbott, I led Global Marketing (GSK) to lead global cross functional team for classic brands.In my India stint(GSK) I have spearheaded marketing of two business units managing brands across product lifecycle.New brands launched under my leadership have received internal and external recognition. I have shaped future leaders and in my tenure as a leaderI am an alumna of various talent development programs that enables me to use my abilities to navigate complex situations and take huge strides in my leadership journey. Specialties handled (domestic business) Acute care, paediatrics, Gastro, Ortho, dental Global marketing : Respiratory, Allergy, Urology, Dermatology

Experience

1. Associate Director Sales and Marketing - Orocare (Dental Division - Abbott Primary Care)

   Abbott

   Jun 2024 — Present

Education

• University of Mumbai

  Bachelor's Degree, B Pharmacy

  1999 — 2003

• SIES College of Management Studies

  Master of Business Administration (M.B.A.), Pharmaceutical Marketing and Management

  2003 — 2005

Skills

• Urology
• Brand Management
• Market Access
• Hospital Sales
• Pharmaceutical Industry
• Marketing
• Sales Effectiveness
• Pharmaceutical Sales
• Pharmaceutics
• Kol Development
• Product Launch
• Marketing Strategy
• Market Analysis
• Competitive Analysis
• Market Research
• Oncology
• Dermatology
• Strategy
• Marketing Management
• Product Management