Kessawan Lelanaphaparn

WORK HISTORY

EDUCATION

SKILLS

ABOUT KESSAWAN LELANAPHAPARN

I’m a B2B marketing leader passionate about turning complex strategies into measurable business growth. Over the last 17+ years, I’ve helped global organizations like Salesforce and Workspan build, design, scale, and optimize integrated campaigns that drive pipeline, accelerate adoption, and strengthen brand impact.Highlights:• FY25:$1.1B in Marketing Driven Pipeline (145% to goal)• FY24:$780M in pipeline, contributing 33% overall (+9% YoY)• FY23: 129%+ of pipeline goal,$129M in Stage 2 opportunities- Lead end-to-end integrated campaigns from strategy and planning to execution, optimization, and reporting- Drive demand generation programs across digital, email, ABM, webinars, events, and paid channels to generate a qualified pipeline and accelerate revenue- Partner with Sales, Product Marketing, Field, and Brand teams to align go-to-market strategies, unify messaging, and deliver persona-based buyer journeys- Leverage data-driven insights, Salesforce, Tableau, and marketing automation to track performance, optimize ROI, and continually improve conversion- Build scalable marketing frameworks and lead high-performing teams to deliver consistent, impactful results across global and regional markets.What I love most is connecting strategy with hand on execution—aligning Product, Sales, and Field teams around clear, persona-based stories that resonate and convert. I take pride in building scalable frameworks, mentoring high-performing teams, and using data to optimize performance and ROI. I thrive at the intersection of strategy, execution, and measurable outcomes. If you’re looking for a marketing leader who can build and scale demand generation, align cross-functional teams, and deliver pipeline growth, let’s connect!