Kesley Price
Product Marketing Manager at Technical Toolboxes
- Role
- Product Marketing Manager at Technical Toolboxes
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
Experience
Product Marketing Manager
Nov 2023 — Present · Houston, TX, US
Drive go-to-market strategy for Technical Toolboxes product offerings, including defining the messaging, packaging, target personas, market segments, positioning, and opportunities for partnership and growth• Create, maintain and manage outsourcing of new content to support demand generation and sellingefforts• Partner with the product organization to deliver new release materials• Collaborate with digital marketing and demand generation colleagues to deliver relevant, hyper-targeted campaigns across all go-to-market channels• Engage customers, product team, sales team, and leadership team to uncover insights that informstrategy and roadmap plans at a portfolio, workflow, or individual application level• Develop sales enablement materials that drive revenue and product adoption• Collaborate with marketing, product, and sales teams to optimize the customer experience across theuser acquisition journey, matching messaging and collateral with sales stage• Create and maintain competitive analysis, market sizing and saturation, and identify causal andcorrelative relationships in the market to drive differentiated product positioning
Education
Texas A&M University
Bachelor of Science (BS)
2009 — 2013
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