Kesia O.

About Kesia O.

I am a results-driven Marketing and Social Media Strategist with a strong track record in crafting and executing data-driven campaigns that drive brand growth and engagement. With experience leading successful initiatives at past agencies, where I generated over 12 million organic views and achieved high engagement rates for major clients, I bring a blend of creative storytelling, content marketing, influencer marketing, and strategic content creation to every project. I am passionate about leveraging insights to optimize social media strategies and create meaningful digital experiences that resonate with target audiences.

Experience

1. Jr Strategist

   Shareability

   Jul 2022 — Present

   Spearheaded the Creator Lab/Trend Engine content strategy, driving the development of over 100+ campaign briefs that resulted in more than 12M+ organic views, 500K+ engagements, and an average engagement rate of 5-6% for Digicel.•Collaborated with influencers and content creators to produce socially engaging and trend-relevant content, significantly boosting brand visibility for a major telecommunications client.•Analyzed campaign performance metrics and conducted comprehensive social media audits, providing actionable insights that optimized content strategy and enhanced ROI.•Assisted in business development initiatives, researching potential clients and identifying new opportunities for growth.•Assisted in influencer analysis and identification for YouTube campaigns, ensuring alignment with client goals and target demographics.

Education

• University of North Carolina at Chapel Hill

  Economics