Keshu Ranjan
Analytics Consultant at Tredence Inc. | Oracle Certified Foundations Associate
- Role
- Analytics Consultant at Tredence Inc.
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Keshu Ranjan
Most analytics reports get read once, then ignored. I build measurement systems that…
Experience
Analytics Consultant
Nov 2024 — Present · Gurugram, IN
Retail Industry (CXM Analytics)• Led the launch and growth of a retail media network for a leading global wholesale retailer, leveraging first-party data and strategic AdTech partnerships to drive significant digital advertising revenue.• Designed and deployed scalable audience segmentation pipelines to power targeted marketing campaigns across key customer attributes.• Built a high-impact retail media program recognized by executive leadership for its contribution to revenue and growth strategy.• Collaborated with major digital platforms to enable advanced targeting and measurement solutions, unlocking new monetization streams.• Delivered actionable campaign insights through interactive dashboards and A/B testing frameworks, improving engagement, conversion, and reporting efficiency.• Optimized data pipelines and large-scale query performance, ensuring seamless campaign execution across multiple markets and customer journeys.
Education
GRIZZLY VIDYALAYA
Matriculation
BIT Sindri
Bachelor of Technology - BTech
2018 — 2022
GRIZZLY COLLEGE OF EDUCATION, JHUMRI TELAILYA
Senior Secondary
2016 — 2018
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