Keshona Lawrence
Director, Marketing & Communications @Big Brothers Big Sisters of Puget Sound
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WORK HISTORY
Director, Marketing & Communications @Big Brothers Big Sisters of Puget Sound
Bellevue, WA, US
Brought in to report directly to the CEO during a period of fragmentation to restore clarity, cohesion, and execution across an organization without shared processes, unified messaging, or performance visibility. Established marketing as a strategic function by aligning teams around executive priorities and a single narrative tied to action.Operates in the moments that matter most, translating leadership intent into disciplined execution and measurable outcomes. Known for tailoring messaging to diverse audiences with clarity and credibility, unifying teams, and elevating standards through calm presence, sound judgment, and consistent follow-through.
EDUCATION
Georgia State University
Master of Business Administration (M.B.A.), Marketing
Georgia State University - J. Mack Robinson College of Business
Bachelor of Business Administration, Marketing
SKILLS
ABOUT KESHONA LAWRENCE
Senior executive operator with 15+ years of experience partnering with CEOs and executive leadership teams in complex, high-visibility environments where clarity, judgment, and execution matter. Known for stepping into moments of ambiguity, restoring structure, and translating leadership intent into aligned priorities, sound decisions, and disciplined follow-through.Career spans global organizations including T-Mobile, HP, and Twitter, with a consistent pattern of being trusted in roles that sit at the intersection of strategy, brand, people, and risk. Brings a calm, credible presence to high-pressure situations, helping leaders navigate change, protect trust, and move organizations forward without unnecessary noise.Strength lies in synthesizing complexity, anticipating challenges before they surface, and tailoring communication to diverse audiences in ways that build alignment and momentum. Operates comfortably across functions and levels, with an instinct for when to push, when to pause, and when to simplify so others can act decisively.
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