Keshia Walker

About Keshia Walker

Keshia Walker is President and owner of Insights Marketing & Promotions Company, headquartered in Atlanta, GA. Established in May 2020, The Black Collegiate Gaming Association (BCGA) is chaired by Founder & Chairwoman, Keshia Walker. Keshia started BCGA after 22 years of successfully running an award - winning agency, Insights Marketing, that specializes in the corporate and sports industries via digital & social media marketing, new product launches, professional athlete and celebrity sourcing, partnerships, HBCU initiatives, event management & staffing, sponsorship activations, brand messaging, sports promotions, experiential marketing, product sampling and live demonstrations. Insights has worked with the best in the entertainment with the likes of Beyoncé and Magic Johnson, to powerhouses in the corporate segment such as Pepsi, Bristol Myers Squibb, COVERGIRL, DIAGEO and Victoria’s Secret. The Black Collegiate Gaming Association is a double minority owned, collegiate esports and gaming company with the ultimate goal to create a pipeline for black and women of color college students to gain corporate roles within the gaming and tech industries. BCGA specializes in esports and gaming education, producing professional gaming summits and conferences, connecting student talent with top companies for internship & career opportunities and sourcing corporate partners for scholarship and mentorship opportunities to the colleges and students that are formally know n as charter member institutions of BCGA. Keshia created history by becoming the first African American woman to own a collegiate esports and gaming company in America. Her efforts to diversify this space includes : The production of Black College Con and Women Got Game Summits where she will connect both Black and women of color college students to great women and Black leaders in the industry through panel discussions, meet and greet career fairs and esports tournaments. In the short time that BCGA has been around, Walker has managed to secure partnerships with industry leaders such as PlayStation, GameStop, McDonald’s, HyperX Gaming, Intel Corporation, RIG Gaming, amongst others. As BCGA continues to thrive and build, leveraging key connections with HBCUs and strategic corporate partners is integral to its growth and paying it forward.

Experience

1. Amazon Delivery Service Partner (Dsp)

   Amazon

   Sep 2021 — Present · Garner, NC, US

   Bringing leadership skills and building teams while providing low start-up costs, built-in demand, and access to Amazon’s technology and logistics experience to build and grow a business.

Education

• Florida Agricultural and Mechanical University

  MBA, Marketing

  1992 — 1993

• Florida Agricultural and Mechanical University

  BS, Business Administration

  1989 — 1991