Keshav Rana

About Keshav Rana

Senior Data Analyst | Business Intelligence | Analytics EngineeringSQL • Python • Snowflake • Databricks • Power BI • Tableau • AlteryxData is only valuable when it drives decisions. My work focuses on building analytics systems that convert fragmented operational data into structured insights used by leadership, product, and revenue teams.With 5+ years of experience across SaaS, EdTech, Pharma, and consulting environments, I specialize in designing scalable data models, business intelligence platforms, and automated reporting pipelines that reduce reporting friction and enable faster decision making.I work across the modern data stack - from data transformation and modeling to executive dashboards and forecasting systems.Key areas of expertise:• Business Intelligence & Dashboard Development (Power BI, Tableau, Sigma Computing)• Analytics Engineering & Data Modeling (SQL, Python, warehouse-first architectures)• Modern Data Platforms (Snowflake, Databricks)• Automated Reporting & Workflow Automation (Alteryx, IICS)• Revenue, Sales, and Product Analytics• KPI Frameworks and Executive ReportingImpacts:• Delivered analytics and automation initiatives generating $6M+ in annual operational cost savings• Reduced manual reporting effort by up to 90% through automated data pipelines• Accelerated reporting cycles by 40–55% by modernizing BI infrastructure• Improved forecasting accuracy and data governance across CRM and warehouse ecosystemsTools & Technologies:SQL | Python | Snowflake | Databricks | Power BI | Tableau | Sigma Computing | Alteryx | Salesforce CRM AnalyticsMy work sits at the intersection of:Business Intelligence | Analytics Engineering | Revenue Analytics | Data AutomationI am particularly interested in opportunities involving:• Data Analytics• Analytics Engineering• Business Intelligence Development• Modern Data Stack / Data Platform rolesIf you\'re hiring for Data Analytics, BI, or Analytics Engineering roles, feel free to connect.

Experience

1. Senior Data Analyst

   Cengage

   Oct 2025 — Present

   Lead enterprise-scale analytics modernization and revenue decision infrastructure initiatives across Sales, Finance, Product, and GTM functions within a multi-platform data ecosystem (Snowflake, Salesforce, SAP, Sigma, Power BI).Focused on building scalable KPI architecture, automation frameworks, and governance-driven Business Intelligence systems that improve revenue visibility, reporting reliability, and executive decision-making.Key Contributions:• Architected and operationalized enterprise reporting frameworks aligning financial performance, pricing validation, compliance analytics, and revenue tracking into unified decision systems• Led large-scale BI modernization initiative migrating legacy reporting environments (Tableau, Looker, Cognos) to Power BI, strengthening governance, standardization, and reporting efficiency across revenue functions• Automated critical financial and compliance workflows (Opt-Outs, Pricing, Billing Validation) using Alteryx and Python, reducing manual effort by 90% and generating $4M+ in annual cost savings• Designed and implemented Salesforce CRM Analytics (CRM-A) solutions enabling revenue performance monitoring and GTM decision-making across Salesforce ecosystems• Built and optimized Sigma Computing dashboards on cloud data warehouses, enabling self-service, near real-time executive insights• Diagnosed and resolved cross-system data discrepancies across SAP, Salesforce, and cloud warehouse platforms, improving data governance and strengthening executive trust in enterprise reporting systems• Standardized semantic layers, metric definitions, and validation logic across BI platforms to ensure cross-functional KPI consistency and forecasting accuracy• Partnered with Sales, Finance, GTM Strategy, and Technology teams to translate business objectives into scalable analytics infrastructure

Education

• CHANDIGARH UNIVERSITY

  Bachelor of Engineering, Computer Science