Keshav Laddha
Marketing Films & Series at Netflix India
- Role
- Social Marketing Manager at Netflix
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Keshav Laddha
Marketing professional with 14 years of experience in shaping culture and driving…
Experience
Social Marketing Manager
Jun 2023 — Present · Mumbai, IN
Drive social media strategy for Netflix India’s 50M+ community, positioning the brand in the cultural zeitgeist through platform-first storytelling across YouTube, X, and Meta- Lead Netflix title launches (Jawan, IC-814, Hasseen Dillruba, Jewel Thief & more), delivering campaigns that generate 100M+ engagements (earned & owned) within 28-day windows and spark fandom conversations- Build creator-first collaborations with India’s top influencers, developing viral internet-native IPs, fandom-driven UGC, and reel-worthy stunts that extend campaign influence online- Partner with content, marcomms, product, and agencies to deliver end-to-end campaigns that align with both local cultural nuances and global brand priorities.
Education
Sri Kumaran Children's Home
ICSE
St Joseph's College of Commerce (Autonomous)
Bachelor of Commerce (BCom), Finance
2009 — 2012
St. Joseph's Boys' High School
Indian School Certificate (ISC), Commerce
Skills
- E-Commerce
- Creative Briefs
- Team Management
- Advertising
- Marketing
- Integrated Marketing
- Voice Over
- Market Research
- Business Development
- Digital Marketing
- Social Media
- Branding & Identity
- Music Production
- Marketing Communications
- Operations Management
- Brand Development
- Sales
- Online Advertising
- Brand Management
- Marketing Strategy
- Social Media Marketing
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