Keshav Kumar Akella
Strategic Media Planning ┃ Advertising Plans ┃ Marketing Campaigns ┃ Client Servicing ┃ Media Planning & Buying ┃ Account Management ┃ New Business Development ┃ Market Research ┃ ┃ Digita Marketing
- Role
- Business Group Head at WPP Media
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Keshav Kumar Akella
Hi I\'m Keshav Kumar Akella, a meticulous, adaptable, data-driven, creative media manager, with 4+ years of work experience in TV, Print and Radio advertising across various sectors like Electronics, FMCG, Banking and Finance and E-commerce.Past responsibilites included Launched the marketing advertising briefs to reach the wider audience to build brand awareness and brand recall. Generated traditional media plans and gained 2.5%-4% of commission oh the total spends of the brand.Collabrated with Marketing teams and analysed media data and trends using Excel pivot tables, to understand the audience prefferences and provided brand solutions to increase brand reach.Incresed the visability of the brands through strategic media placements and content partnership,(included dealing with internal teams for Sponsorships on sporting events, game shows, and other impact properties)Collabrated with Media Managers to provide media driven solutions by using performance analysis and and suggesting a strategic media plan on TV+.Monitrred, and evaluted campaign performances and reinvesting on better performed media vehicle to achieve the media objective.
Experience
Business Group Head
Dec 2024 — Present · Bengaluru, IN
Education
Bharathiya Vidya Bhavans Vivekananda College of Science, Humanities & Commerce
Bachelor's degree, Statistics
2012 — 2015
Symbiosis School of Media and Communication, Bengaluru
Master of Business Administration (MBA), Media Management
2016 — 2018
SKEMA Business School
Master of Science - MS, International Marketing and Business Development
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