Keshav
Back End Developer @TrueFan AI
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WORK HISTORY
Back End Developer @TrueFan AI
Gurugram, IN
Refactored the communication service to make it more extensible and integrated it with multiple vendors for SMS and WhatsApp messaging, reducing failures by 20%- Migrated user journeys from CleverTap to in-house backend by implementing notification workflows for order deliveries, reminders, and abandoned carts reducing journey costs by ∼60.3% while eliminating CleverTap dependency- Integrated the Firebase SDK to create a new push notification channel, resulting in a 10.5% increase in app ratings by targeting users who received orders but had not rated the app- Implemented email verification via OTP for sign-in/sign-up for the AI-Studio vertical- Co-ordinated with Front-End and QA teams to analyze and adapt features, successfully integrating solutions and resolving production defects collaboratively.
EDUCATION
ABES Engineering College
Bachelor of Technology - BTech, Computer Science
ABOUT KESHAV
I\'m a backend developer with 3 years of experience building backend systems across…
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