Keshav
Backend Developer @TrueFan | Ex-Netgables, Spinny
- Role
- Back End Developer at TrueFan AI
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Keshav
I\'m a backend developer with 3 years of experience building backend systems across…
Experience
Back End Developer
Dec 2024 — Present · Gurugram, IN
Refactored the communication service to make it more extensible and integrated it with multiple vendors for SMS and WhatsApp messaging, reducing failures by 20%- Migrated user journeys from CleverTap to in-house backend by implementing notification workflows for order deliveries, reminders, and abandoned carts reducing journey costs by ∼60.3% while eliminating CleverTap dependency- Integrated the Firebase SDK to create a new push notification channel, resulting in a 10.5% increase in app ratings by targeting users who received orders but had not rated the app- Implemented email verification via OTP for sign-in/sign-up for the AI-Studio vertical- Co-ordinated with Front-End and QA teams to analyze and adapt features, successfully integrating solutions and resolving production defects collaboratively.
Education
ABES Engineering College
Bachelor of Technology - BTech, Computer Science
2019 — 2023
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