Keshav Pareek

Marketing Strategist @ upGrad | Ex-Vedantu | Driving Impact Through ATL & BTL Campaigns | Team Lead

Role
Marketing Strategist at upGrad
Location
Sikar, RJ, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Keshav Pareek

Highly creative and ambitious individual seeking a job opportunity in a progressive organization that allows me use and strengthen my interpersonal skills,academic knowledge and experience.Professionally a MBA in Finance and Marketing.*Certificate of Appreciation for Good Teamwork given by \'Chief Operating Officer\'(COO) of Vedantu.

Experience

  1. Marketing Strategist

    upGrad

    Dec 2025 — Present

    1.Guided and coordinated promoter activities, resulting in the consistent generation of 60–70 qualified leads per day.Achieved a strong conversion rate, with 5 out of 10 promoter-generated leads successfully booking.2.Conducted detailed area mapping of colleges, competitors, and key hotspots within my internship location to develop effective promotional strategies.3.Managed and optimized the costing for all promoter-driven activities as part of my operational responsibilities.4.Visited major colleges in the area and facilitated meetings with placement officers, successfully onboarding 6–7 colleges for upGrad partnerships.5.Collected more than 350 leads in 15 days through strategic execution of mobile‑van promotional activities.6.Successfully executed wooden flex and sunpack branding activities across all identified hotspots with high quality and accuracy.Actively participated in the bill‑raising process, gaining hands‑on experience in operational and financial workflows.

Education

  • Pandit Deendayal Upadhyaya Shekhawati University (PDUSU), Sikar

    Bachelor of Commerce - B.Com, Business/Managerial Economics

  • Bikaner Technical University (BTU)

    Master of Business Administration - MBA, Finance and Marketing

  • Vinayak senior secondary school

    Higher Secondary, Business Studies|| Economics||Accounting

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Keshav Pareek — Marketing Strategist at upGrad in Sikar, RJ, IN | Unifers