Keshav Aryan
Ethical Email Marketing Specialist | 3+ Yrs in B2B/B2C Campaigns | Benchmark, Mailercloud, Netcore, SMTP, Segmentation & A/B Testing Expert
- Role
- Email Marketing Specialist at Crox Media
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Keshav Aryan
Email Marketing Specialist with 3+ years of experience in designing and optimizing data-driven campaigns that respect ethical and compliance standards. Skilled in Netcore, Mailercloud, Benchmark, and SMTP setup, I focus on clean segmentation, A/B testing, and performance tracking — not shortcuts like account warming or spamming. I believe in permission-based, high-quality outreach that drives engagement and ROI while protecting brand reputation.
Experience
Email Marketing Specialist
Nov 2022 — Present · Noida, IN
Plan and execute lifecycle email campaigns tailored to B2B and B2C audiences using Netcore and custom SMTP frameworks.Focus on audience segmentation, content structuring, and A/B testing to maximize engagement and conversion.Maintain sender reputation through list hygiene, bounce management, and domain warmup strategies aligned with best practices.Collaborate with designers and copywriters to create branded, responsive HTML templates and ensure campaign consistency.Track campaign KPIs (Open Rate, CTR, Conversions) and generate actionable insights for monthly reporting.
Education
Mk college lahariyasarai Darbhanga
Bachelor of Arts - BA
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