Kouros Esfahany

About Kouros Esfahany

I build and scale technology organizations that turn complexity into competitive advantage.My passion lies at the intersection of technology, product, and data — transforming legacy systems into intelligent, AI-driven growth platforms.As a CPO/CTO, I bring a dual lens: product-led strategy and engineering execution. Over my career, I’ve helped AdTech, media, and commerce organizations evolve from infrastructure-heavy to insight-driven — connecting innovation directly to business outcomes.At Extreme Reach (XR), I led the transformation of a global AdTech platform serving the creative and delivery ecosystem. In my first year, I: • Re-architected the data and delivery pipelines unifying digital + linear assets • Increased AI adoption from 60% across engineering and product workflows • Delivered multimillion-dollar cost savings through org redesign and automation • Accelerated innovation by embedding GenAI, self-service, and real-time analytics into every major releaseI led engineering and product innovation at Emodo (OneMagnify) and FreeWheel (Comcast), delivering data-driven ad and media solutions, building unified programmatic and creative optimization platforms, and scaling global teams through agile transformation.Across roles, I’ve focused on three enduring principles: 1. Align product vision and technology strategy to drive measurable business growth 2. Invest in people and culture — fostering teams that innovate with purpose and accountability 3. Operationalize AI and automation to amplify creativity, speed, and decision-makingI hold 13 patents in cloud automation, AI systems, and API orchestration — proof that innovation and execution can coexist at scale.If you’re building the next generation of AI-driven advertising, commerce, or media platforms, or looking for leadership that blends CPO-level product focus with CTO-level technical depth, I’d welcome a conversation.

Experience

1. Chief Technology Officer

   Locality

   Nov 2025 — Present · New York, NY, US

   Locality is the industry’s leading local video solutions provider, unlocking the power of local audiences for national and regional advertisers. Our platform connects brands to premium local broadcast and streaming inventory at scale, reaching 100% of U.S. DMAs through 400+ broadcast stations and 150+ streaming publishers.As CTO, I am responsible for building the next generation of Locality’s unified advertising technology platform—integrating data, identity, audience intelligence, and end-to-end campaign workflow across broadcast, streaming, and omnichannel environments. My focus is on modernizing our architecture, strengthening operational efficiency, and enabling scalable growth through automation, AI-driven optimization, and proprietary audience intelligence.

Education

• New York University

  Master of Science - MS, Computer Science

• Hunter College

  Bachelor of Arts - BA, Computer Science

Skills

• Big Data
• Communication Skills
• Java
• System Architecture
• Solaris
• Leadership
• Agile Methodologies
• Virtualization
• Service-Oriented Architecture (Soa)
• Identity Management
• Product Innovation
• Global Management
• Software Development
• Scrum
• Requirements Analysis
• Cloud Computing
• Distributed Systems
• Scalability
• Software Engineering
• Cross-Functional Team Leadership
• Highly Articulate
• Saas
• Operating Budgets
• Innovation
• Software Design
• Web Services
• Paas
• Pre-Sales
• Systems Management
• Storage
• Visionary
• Delivering Results
• Testing
• Databases
• Soa
• Solution Architecture
• Data Center
• Unix
• Customer Oriented
• Architecture