Kristin Sanderson

About Kristin Sanderson

Uniquely balancing a strategic mindset and detail-oriented viewpoint, I bring people together for problem solving, opportunity creation, and team building. The result is an ability to communicate across industry, scale, and culture to mobilize disparate groups through actions that amplify their own value while I directly influence the bottom line. Leading with intensity and integrity, I help move organizations and communities forward.My specialties include:Strategic Marketing Customer ExperienceCustomer Advocacy CommunicationsBrand MarketingDigital Marketing B2B MarketingB2C MarketingEvent ManagementEvent Logistics Project ManagementOptimization ProgramsCustomer Relationship Management Social Media ChannelsPeople LeaderVendor Management Associated Press StyleSalesforceReference EdgeCustomer Reference SoftwareMicrosoft Office Suite

Experience

1. Program Director Global Customer Advocacy (Remote)

   Teradata

   Aug 2022 — Present · US

   The global Peer Advantage program is comprised of Teradata’s most influential customers willing to be advocates and share their stories and experiences through sales references and marketing activities. • Recruited and mobilized high-value brand name customers and new logos to accelerate sales opportunities and improve market perception via analyst and public relations.• Oversaw the team’s completion of over 500 acts of advocacy annually, influencing closed business.• Created collateral and processes to drive program branding, internal communications for sales enablement, external communications for member engagement, resulting in improved customer value for the organization.• Developed strategies and communications to increase registrations and grow vital customer engagements at global events.• Sourced and directed adoption of emerging technologies for process improvements, customer experience, digital interactions, and program life cycle reporting. • Supervised database management, reporting, and analysis to determine whether specific KPIs and long-term program goals are being met.• Operated the liability budget which is unique to a rewards program as well as the program’s general operating budget.

Education

• University of Dayton

  Bachelor of Arts - BA, Communication and Media Studies

Skills

• Consulting
• Analytics
• Solution Selling
• Strategic Partnerships
• Data Warehousing
• Professional Services
• Lead Generation
• Data Integration
• Advertising
• Business Development
• Management Consulting
• Business Analysis
• Cloud Computing
• Teradata
• Strategic Planning
• Crm
• Enterprise Software
• Management
• Project Management
• Saas
• Product Marketing
• Event Management
• Business Intelligence
• Strategy
• E-Commerce
• Marketing Communications
• Marketing
• Big Data