Kerting Baldwin
Executive Director of Communications and Engagement @Franciscan Friars Of The Province Of Our Lady Of Guadalupe
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WORK HISTORY
Executive Director of Communications and Engagement @Franciscan Friars Of The Province Of Our Lady Of Guadalupe
Atlanta, GA, US
Leadership and oversight of the Communications and Engagement Department for the Franciscan Friars of the Province of Our Lady of Guadalupe of the Order of Friars Minor (OFM). Responsible for developing and implementing the communications and engagement strategy for the Order of Friars Minor’s newly formed province. Lead and maintain the structure and strategy of the Department of Communications and Engagement. Support and guide key audiences through large-scale organizational change. Create communications governance, policies, and procedures to protect and support the province brand. Supervise, mentor, and develop communications and engagement staff members. Executed province wide plan to transition from current brands, social media channels, and websites to the new unified provincial brand and communications channels.
EDUCATION
South Miami Senior High
High School Diploma, High School
Florida International University
Bachelor's, Communication
University of Miami
Master's, Liberal Studies, Literature
St. Thomas University
Doctorate, Educational Leadership
SKILLS
ABOUT KERTING BALDWIN
Bilingual communications strategist (English/Spanish) with 25+ years combined experience in public relations, media relations, social media, content strategy, crisis communications, reputation management, thought leadership, executive communications, brand journalism and marketing. Lead communicator and public information officer, highly skilled in crisis management; messaging and positioning with ability to use market research to create competitive strategies. An ingenious storyteller, managing entire social media programs, including online communication strategies mixing both organic and paid media tactics. Leads internal team and agency partners. Doctor in Education (Ed.D) and Accredited in Public Relations (APR). Open to consulting and university-level teaching. Remote/hybrid.
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