Kerstin M Anderson

About Kerstin M Anderson

Senior marketing leader with experience shaping go-to-market strategy and storytelling…

Experience

1. Strategic Partner Marketing Manager

   Apple

   Aug 2014 — Present · Cupertino, CA, US

   Draws from a deep understanding of the marketing landscape that affects Apple products in third party environments to develop world class executions in partner branded stores.Manages key relationships including product marketing, sales and cross-functional marketing groups.Complex campaign development, creative review/approval, relationship management and internal communications to a global team of Partner Communications Managers.Deep understanding of, and extensive experience in, brand communications (ATL and BTL) to act as brand liaison to external partners.Partners with, and builds productive relationships with creative resources to extend company brand principles throughout all partner developed Apple product executions.Develops, produces and executes marketing campaigns globally.Applies problem solving and analytical capabilities to internal and external marketing and retail challenges.

Education

• Unitek

  PMI, PMI

  2007 — 2007

• Lake Washington Technical College

  Business, Business

  2001 — 2005

Skills

• Strategy
• Integrated Marketing
• Management
• Multi-Channel Marketing
• Mobile Marketing
• Product Management
• Social Media
• Online Marketing
• Online Advertising
• Account Management
• Project Management
• Digital Marketing
• Social Media Marketing
• Product Marketing
• Retail
• Strategic Partnerships
• Vendor Management
• Mobile Devices
• Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Sales
• Event Management
• Email Marketing
• Marketing Communications
• Program Management
• Mobile Technology