Kerstin Witting

WORK HISTORY

EDUCATION

SKILLS

ABOUT KERSTIN WITTING

Senior strategic marketing & buying executive with 20+ years of leadership experience in own brand strategy and marketing/product management areas; background combining executive roles in national and international food retailers, as well as consumer goods producers.Senior Consultant with focus on Marketing Strategy; Sales; Sales Operations; Strong entrepreneurship professionally skilled in B2B and B2C; Customer Relationship Management (CRM) Systems; Change Management; Innovation Management; New Market Entry; Innovation Architecture; Strategic Business Development; Cost Efficiency Processing; Cross Cultural Skills; Employer Branding.Proven track record to drive company strategy by translating customer insights into convincing and differentiated value propositions. Classically-trained Marketing professional in branded goods (Nestlé) leveraging experience, skills, knowldege to build retailers\' and private label supplier/manufacturers\' private label brands (REWE, PENNY, METRO). Management Consulting track record especially regarding CRM (Datalab, and others). Start up and leadership mentoring in Non Profit organisations.Participative and people-focused leadership style. Excellent interpersonal, organizational and presentation skills.Skills:* Strategic management: visionionary thinking * Finance, controlling, and market analysis* Change management* Emotional intelligence & empathy* Adaptability, agility* Decision-making skills* Communication & relationship management* networking on equal