Kersten Stannard
Head of Digital Customer Experience | Global Marketer and Digital Product Leader | Customer and Data Driven Innovator
- Role
- Vice President, Head of Digital Customer Experience, North America at Columbia Threadneedle Investments
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kersten Stannard
Digital marketing and ecommerce leader with 15+ years of experience across Financial, Travel and CPG industries. Skilled at developing and scaling digital marketing strategies, managing best-in-class web/mobile experiences, launching new acquisition channels and creating customer centric marketing programs that drive business results. Proven track record of leading high performing growth marketing teams through organizational change.Expertise in acquisition marketing, customer marketing, SEO, SEM, personalization, experimentation/CXO strategies, referral marketing, digital product management, agile project management.
Experience
Vice President, Head of Digital Customer Experience, North America
Columbia Threadneedle Investments
Feb 2023 — Present · Charlotte, NC, US
Lead a team of digital Product Managers responsible for bringing Columbia Threadneedle\'s award-winning digital experiences to Intermediary and Institutional clients and scaling sales enablement. Responsible for our marketing technology and automation tools; marketing data, analytics, and reporting; and driving our Experimentation platform. Develop and drive the digital distribution strategy and product roadmap for the digital customer experience.
Education
Bowdoin College
Bachelor of Arts (BA)
Georgetown University McDonough School of Business
Master of Business Administration (MBA)
Skills
- Responsive Web Design
- Travel
- Paid Search Strategy
- Customer Experience
- Online Advertising
- E-Commerce SEO
- SEO
- Financial Services
- Digital Marketing
- Brand Management
- Marketing Strategy
- Conversion Optimization
- Advertising
- Customer Acquisition
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