Kersta Gustafson
Driving AI Strategy & Solutions @ EY | Haas MBA | Building What\'s Next for Consumers & Consulting
- Role
- Associate Director, Consumer Ai & Strategy at EY
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Kersta Gustafson
I drive go-to-market strategy and partner closely with EY’s AI leadership to shape EY.ai.Consumer, our platform for AI powered transformation. I work across technical, consulting, and leadership teams to define what we are building, why it matters, and how we bring it to market. My focus is making EY’s AI offerings clear, relevant, and valuable to clients. I develop positioning, create strategic tools, and help teams communicate and deliver consistently. I also support firm-wide transformation by collaborating with global AI leaders and leadership teams to drive the evolution of delivery models, commercial approaches, and innovation strategies based on critical data and analysis. Previously, I helped lead the incubation and launch of new tech enabled sector solutions from within EY.
Experience
Associate Director, Consumer Ai & Strategy
Apr 2023 — Present
Education
University of Michigan
Bachelor of Science (BS)
2006 — 2010
University of California, Berkeley, Haas School of Business
Master of Business Administration (MBA)
2017 — 2019
Skills
- Public Policy
- Student Affairs
- Policy
- Strategic Planning
- Microsoft Office
- Project Planning
- Editing
- Strategic Communications
- Leadership
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