Kerry Garland Welsh

About Kerry Garland Welsh

MBA-qualified executive with 20+ years of experience driving strategic growth through insights, innovation, and operational excellence. Proven leader across Chief of Staff, Customer Experience, Research, and Strategy roles, with a track record of transforming complex organizations and partnerships.Expert in brand and consumer research, media and sponsorship measurement, advertising analytics, and digital marketing. Adept at navigating large and complex datasets to extract insights Skilled in campaign measurement, search engine optimization analysis, process improvement, VOC program implementation, journey mapping, competitive intelligence, and CX strategy. Adept at leading cross-functional teams and managing agency relationships, partner ecosystems, and client engagements. Industry experience spans retail, financial services (Cards, Lending, Retail Banking) and consulting. Known for delivering measurable impact through business development, technology enablement, and change leadership. MBA from the Smith School of Business, University of Maryland. BA from Duke University.

Experience

1. SVP, Strategy and Customer Insights

   Wells Fargo

   Nov 2024 — Present · Wilmington, DE, US

Education

• Duke University

  BA, Biology

  1994 — 1998

• University of Maryland - Robert H. Smith School of Business

  MBA, Marketing & Strategy

  2001 — 2003

• The American University in Cairo

  Study Abroad

  1997 — 1997

Skills

• Business Development
• Digital Marketing
• Program Management
• Segmentation
• Financial Services
• Product Development
• Leadership
• Strategic Planning
• Team Management
• Business Management
• Strategy
• Process Improvement
• Relationship Management
• Marketing
• Analytics
• Business Strategy
• Management
• Cross-Functional Team Leadership
• Business Analysis
• Marketing Strategy
• Online Marketing
• Voice of the Customer
• Employee Engagement
• Credit Cards
• Portfolio Management
• Customer Experience