Kerry A. Hassen

About Kerry A. Hassen

With over 20 years of experience in marketing, I have developed a unique combination of strategy development and tactical implementation skills in digital and traditional channels. I help businesses achieve their marketing goals by creating and executing tailored strategies that meet modern challenges and deliver quality results. Whether it is producing successful inbound marketing, project management, CRM management, HubSpot management, or social/email campaigns, I have the expertise and the passion to drive increased customer engagement, brand visibility, and sales.As the Marketing Director at EBC HR & Payroll Solutions, I lead the marketing team in developing and optimizing content, tracking customer interactions, monitoring website traffic, and increasing conversions across multiple platforms. I use analytics, SEO, and various tools and techniques to measure and improve the performance of our marketing campaigns and generate insights that inform our business decisions. I also collaborate with internal and external stakeholders, agencies, and partners to ensure alignment and communication of our brand and value proposition.I am an accomplished and influential project manager with a proven track record of managing complex and diverse projects from inception to completion. I have successfully consolidated and centralized over 400 social media accounts for Delaware North, saving nearly $1 million and eliminating redundancies. I have also supported the growth of strategic technology partnerships, including with HubSpot, and helped clients bridge the gap between people, technology, and business performance.I am a lifelong learner and a certified digital marketing, content marketing, and social media professional. I am always looking for new ways to enhance my skills and knowledge and to stay updated on the latest trends and best practices in the industry. I am also a mentor and a leader who enjoys building and empowering teams, fostering creativity, and inspiring excellence. I am passionate about delivering innovative and effective marketing solutions that positively impact the world.

Experience

1. Strategic Marketing Manager

   SullivanCotter

   Aug 2023 — Present

   SullivanCotter partners with health care and other not-for-profit organizations to understand what drives performance and improve outcomes by developing and implementing integrated workforce strategies. Using our time-tested methodologies and industry-leading research and information, we provide data-driven insights, expertise, and solutions to help organizations align business strategy and performance objectives – enabling our clients to deliver on their mission, vision, and values.As the Strategic Marketing Manager I am responsible for developing and executing marketing strategies and campaigns that support SullivanCotter’s business strategy and help it achieve its growth goals.

Education

• Governors State University

  Masters Degree, Media Communication; public relations, new media and marketing

  1999 — 2001

• Iowa State University

  Bachelor of Arts, Journalism, Speeach Communication & Marketing

  1981 — 1985

• New York University

  Certificate In Digital Marketing - Global, Marketing: Digital Marketing and Advertising

  2012 — 2014

Skills

• Press Releases
• Digital Media
• Marketing Strategy
• Corporate Communications
• Mobile Marketing
• New Media
• Marketing Communications
• Facebook
• Public Relations
• Media Relations
• Project Management
• Leadership
• Social Media Marketing
• Social Media
• Online Marketing
• Marketing
• Strategy
• E-Commerce
• Strategic Thinking
• Event Management
• Digital Marketing