Kerry Fawcett
Marketing Director @Radius
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WORK HISTORY
Marketing Director @Radius
Crewe, GB
ABOUT KERRY FAWCETT
Growth-focused marketing leader with extensive experience driving revenue, customer lifetime value and market expansion across B2B and consumer-led industries including mobility, financial services, leisure and consumer goods.I specialise in building commercially accountable marketing engines - aligning brand, demand generation, digital channels, CRM and data to deliver measurable growth. I’ve led multi-market strategies spanning acquisition, retention, cross-sell and proposition launches, working closely with Sales, Product and Finance to translate strategy into execution and results.Strengths include digital and performance marketing, CRM and lifecycle management, go-to-market strategy, commercial negotiation and operating-model design - always with a clear focus on ROI, scalability and long-term customer value.
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