Kerry Wall

About Kerry Wall

I am passionate about the power of marketing and branding. Through 20 years of B2B interdisciplinary experience, I have honed my expertise in understanding customer needs to create content that is targeted, strategic and persuasive. From building an AI webinar program that exceeded targets by 3x to hosting an event with Fortune Magazine attended by former President Obama, I understand every marketing touchpoint is a valuable opportunity to build brand awareness and influence sales. My experience includes: • Integrated Strategic Marketing• Brand Strategy: Research to Implementation • Corporate Sponsorship: Strategy to Execution • Field Marketing: Sales Enablement, Targeting and ABM• Content Creation: White Papers, Blogs, Case Studies, Videos, Social Media and Web Pages• Customer Marketing: Journey Mapping and Experience Optimization • Internal and External Training: Content Creation to Delivery • Customer Advocacy: Program Development to Launch• Event Planning and Tradeshows: Plan, Budget, Execution and Measurement• Webinar Programming: Strategy, Speaker Sourcing, Material Creation and Promotion

Experience

1. Brand Strategy Consultant

   Spencer Brenneman, Llc

   Feb 2015 — Present · Boston, MA, US

   In this consulting role I create, advise, manage, and execute brand programs, strategies and experiences for organizations of all sizes, from large-cap companies to nonprofit charter schools. Each customer has unique brand challenges and needs, as a result my involvement can include brand research, brand strategy creation, tone of voice and visual brand guideline development, asset management, as well as training and rollout both internally and externally.

Education

• Northeastern University

  BS, Organizational Communication, General

  2000 — 2004

Skills

• Brand Implementation
• B2b Marketing
• Marketing Communications
• Corporate Communications
• Brand Asset Management
• Public Speaking
• Email Marketing
• Social Media Marketing
• Sponsorship Activation
• Competitive Analysis
• Customer Experience
• Employer Branding
• Sponsorship Program Development
• Project Planning
• Digital Marketing
• Brand Ambassadorship
• Project Management
• Brand Awareness
• Event Planning
• Brand Marketing
• Brand Development
• Reputation Management
• Corporate Branding
• Brand Ambassadors
• Brand Management
• Sponsorship Marketing
• User Experience
• Marketing Strategy
• Strategic Brand Positioning
• Internal Communications
• Microsoft Office
• Corporate Sponsorships
• Account Management
• Integrated Marketing
• Branding & Identity
• Brand Architecture
• Brand Activation
• Strategic Brand Consulting
• Brand Equity
• Financial Services