Kerry Hughes

About Kerry Hughes

Experienced Marketing Consultant with a demonstrated history of working in the information technology and nonprofit industries - skilled in Digital Strategy, Account Management, Sales, Training/Sales Enablement, & Public Speaking

Experience

1. Marketing Automation Specialist

   DTN

   Apr 2022 — Present · Austin, TX, US

   Marketing Automation & Lifecycle Journey DesignDevelop and optimize automated email journeys, lifecycle campaigns, and triggered workflows in HubSpot and Eloqua—always aligned with revenue growth and retention goals.Platform Leadership & MigrationLed an enterprise migration from Eloqua to HubSpot, significantly improving automation efficiency, operational governance, and cross-system data accuracy.Intent-Driven Segmentation & ABM TargetingLeverage 6Sense and ZoomInfo intent data to refine segmentation, build ICP/ABM audiences, and enhance targeting across sales and product-led campaigns.High-Volume Email Execution & Performance LiftExecute annual emails supporting demand generation. Improved email deliverability and engagement, increasing open rates from under 5% to over 20% and CTR from below 0.5% to ~2.5%.Compliance, Deliverability & AuthenticationEnforce inbox placement best practices, email authentication (SPF, DKIM, DMARC), and compliance with GDPR, CCPA, and CAN-SPAM.Lead Management & AttributionManage lead routing and scoring workflows across Salesforce, HubSpot, and iCapture to ensure accurate attribution, clean handoffs, and reliable reporting.Cross-Channel Campaign AlignmentCollaborate with media agencies and content syndication partners to ensure cohesive, high-impact email, paid media, and multi-channel campaigns.Webinar Program ManagementProduce and manage 20+ webinars per year, including registration workflows, attendee tracking, follow-up journeys, and performance analytics.Data, Reporting & InsightsBuild dashboards and reports that monitor KPIs such as deliverability, engagement, conversion, and pipeline influence—translating data into actionable insights.

Education

• University of Virginia

  Bachelor of Arts (B.A.), Dual major of Anthropology and Spanish

Skills

• Public Speaking
• Marketing Strategy
• Customer Service
• Digital Strategy
• Java
• Marketing
• Data Analysis
• Account Management
• Teamwork
• Digital Marketing
• Marketing Automation
• Research
• Powerpoint
• Microsoft Excel
• Leadership
• Microsoft Office
• Sales
• Project Planning
• Social Media Marketing
• Saas
• Microsoft Word
• Project Management
• Event Planning
• Social Media