Kerry Curtis
Chief Commercial Officer @Total Fitness
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WORK HISTORY
Chief Commercial Officer @Total Fitness
Manchester, GB
Lead the integration of brand, proposition and commercial strategy, ensuring customer insight translates into high-value, differentiated experiences- Developed and launched new revenue-generating products and bolt-ons end-to-end-from insight and concept through to pricing, digital journey and launch- driving engagement and value per member- Shape and evolve new brand-led concepts, including The Women’s Gym, designed around confidence, comfort and community to unlock new audiences- Lead a growing cross-functional team across commercial, product and brand, embedding a more customer-led and commercially focused culture- Drive improved financial performance through a shift towards higher-value growth, increased engagement and stronger quality of earnings
EDUCATION
MiniMBA
Business Administration and Management, General
University of Plymouth
Bachelor of Science
MiniMBA
Brand Management
MiniMBA
Marketing
ABOUT KERRY CURTIS
Brand and proposition leader with a strong commercial lens, specialising in building distinctive, customer-led brands that drive growth. I bring together deep customer insight, brand strategy and product thinking to create experiences that resonate, differentiate and deliver results. Known for challenging convention and raising the bar on quality and clarity, I focus on turning ideas into commercially successful propositions. My experience spans fitness, hospitality and travel, where I’ve led brand transformation, new concept development and customer experience strategy- driving market share, revenue and long-term loyalty. At Total Fitness, I lead the commercial function (brand, marketing, product and revenue) shaping experiences that put the customer at the centre and unlock new opportunities for growth.
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