Kerry Blake

About Kerry Blake

When my youngest sister was born, I looked at my parents and thought, “You just had to make it five, didn’t you?” At six years old, I was convinced I was doomed to middle-child syndrome. Now? I see it as a blessing.Being in the middle has shaped me into someone who is… Driven – I pour my energy into results, seeing projects through from start to finish. Ambitious – 52% of U.S. presidents were middle children—coincidence? I think not. I’m a self-starter who thrives on learning, adapting, and taking the initiative. Outgoing – Growing up, I leaned on my siblings and peers for support, and today, my empathetic and easygoing nature fuels my passion for collaboration and communication. Unconventional – I embrace being different. My love for marketing, design, and human connection helps me approach challenges with fresh ideas. A Mediator – Years of settling sibling disputes have made me a skilled negotiator.(Let’s just say I know how to find common ground.) Innovative – Independence from a young age taught me to think outside the box—an approach I bring to problem-solving every day. Patient – I know success is a journey, and I’m in it for the long haul. Tenacity and gratitude keep me moving forward.I think I’m all set on siblings… but I can always use more connections! Let’s chat.

Experience

1. Senior Digital Marketing Manager

   AvidXchange, Inc.

   Feb 2024 — Present · Charlotte, NC, US

   Contribute to the success of AvidXchange’s brand and demand generation initiatives by increasing awareness, growing demand, and generating leads through digital presence.• Partner with stakeholders in Campaign Management, Marketing Communications, Product Marketing, and Marketing Operations to develop, execute, and deliver against quarterly business goals.• Forecast performance of digital campaigns based on expected impression share, budget, and competitive environment.• Be an advocate for AvidXchange for lead development using knowledge and standard methodologies to evaluate the end-to-end user experience across digital channels.• Collect and analyze statistics to monitor and measure the performance of digital traffic and activities to support campaign optimization for continuous improvements to data-driven decision-making.• Create growth roadmaps, develop A/B optimization plans, and collaborate with cross-functional teams to transform digital strategies that drive demand and can be tied to pipeline creation and revenue. • Conduct competitive research for demand generation and campaign development purposes utilizing industry tools.• Monitor and report on digital campaigns while making recommendations to improve performance where warranted, including, but not limited to, ROI reporting, CPL analysis, and channel efficacy.• Communication with team and management on project development, timelines, and results.

Education

• University of Wisconsin-Madison

  Marketing BBA, Marketing

  2013 — 2017

• University of Wisconsin-Madison

  Studio Art Certificate, Graphic Design

  2013 — 2017

• University of North Carolina at Greensboro

  Master of Business Administration - MBA, Marketing

Skills

• Windows
• Email Newsletter Design
• Open-Mindedness
• Html
• Adobe Illustrator
• Teamwork
• Direct Mail Campaigns
• Time Management
• Email Marketing
• Constant Contact
• Data Analysis
• Google Adwords
• Research
• Communication
• Google Analytics
• Photoshop
• Microsoft Word
• Digital Marketing
• Css
• Adobe Dreamweaver
• Wordpress
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Customer Service
• Microsoft Office
• Hubspot
• Digital Strategy
• Wyng
• Content Marketing
• Public Speaking
• Adobe Indesign
• Survey Design
• Social Media Measurement
• Social Media
• Adobe Photoshop