Kerry Martin
Senior Product Leader | Digital Health & AI | Transforming Member Experiences Through Data-Driven, Human-Centered Solutions
- Role
- Senior Director, Digital Member Experience Technology at Imagine360
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Kerry Martin
I build digital health products that put people first—combining 15+ years of product…
Experience
Senior Director, Digital Member Experience Technology
Oct 2019 — Present · Wayne, PA, US
Leading member experience innovation for Imagine360\'s digital health ecosystem, supporting products that delivered $1B+ in employer savings while maintaining 98% member satisfaction across our self-funded client base.Product Portfolio & Leadership:Built and now oversee the complete member experience technology suite, including provider search, cost transparency tools, and multi-stakeholder portals. Lead cross-functional teams spanning product, engineering, design, and offshore development partners to deliver solutions that balance regulatory compliance with exceptional user experience.Key Achievements:Price Transparency InnovationLaunched CAA-compliant Transparency in Coverage tool from concept to deployment, enabling members to compare costs across providers before care decisions. This positioned us ahead of industry deadlines while differentiating our offering in a competitive market.Platform Consolidation & ModernizationLed enterprise-wide migration from multiple legacy platforms to unified member, client, and provider portals—reducing technical debt, improving system reliability, and creating a cohesive user experience across touchpoints.Team & Stakeholder DevelopmentBuilt and manage high-performing product team supporting enterprise-wide platforms. Drive stakeholder training programs that increase product adoption and partner satisfaction scores.Impact: Improved member engagement metrics, reduced support call volume through intuitive self-service design, and delivered solutions that became competitive differentiators in client retention and new business pitches.
Education
University of Delaware
Bachelor of Arts, Criminal Justice
1996 — 2000
University of Pennsylvania
Master of Social Work (MSW)
2003 — 2005
Skills
- Benefits Design
- Strategic Planning
- Microsoft Office
- Mental Health
- Community Outreach
- Content Management
- Healthcare
- Management
- Nonprofits
- Customer Service
- Training
- Employee Benefits
- Crisis Intervention
- Consumer Healthcare
- Social Services
- Case Managment
- Leadership
- Case Management
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