Kerry Alexander

About Kerry Alexander

Strategic senior marketing content creator with a proven track record helping…

Experience

1. Content Marketing Strategist

   Avalara

   Dec 2013 — Present

   Content Marketing Strategist, September 2021 - Present Senior Marketing Content Manager, Feb 2017 - September 2021 Marketing Programs Manager, Demand Generation, Dec. 2013 - Feb. 2017 Oversees marketing content strategy, writing and execution for Avalara, a market-leading tax compliance automation SaaS company. Researches and writes timely, relevant marketing assets including whitepapers, ebooks, direct mail, reports, guides, fact sheets, infographics, and other content-driven materials. Delivers high quality, relevant content to the channel that encourages partner engagement and drives new business. Elevates campaign quality and effectiveness by ensuring emails, landing pages, digital ads, social copy, content syndication, and offers are relevant, on-point and engaging with the goal of moving the prospect further and faster through the buying journey and improving conversion rates.

Education

• University of Washington

  B.A., Communications

Skills

• Campaigns
• Publications
• Event Planning
• White Papers
• Crisis Communications
• Marketing
• Public Relations
• Blogging
• New Media
• Web Content Writing
• Integrated Marketing
• Message Development
• B2b Marketing
• Copywriting
• Web Content
• Copy Editing
• Case Studies
• Content Development
• Leadership
• Editing
• Marketing Communications
• Start-Ups
• Messaging
• Writing and Editing
• Brand Management
• Marketing Campaigns
• Lead Generation
• Press Releases
• Newsletters
• Internal Communications
• Content Strategy
• Digital Marketing
• Facebook
• Editorial
• Corporate Branding
• Thought Leadership
• Email Marketing
• Strategic Communications
• Corporate Communications
• Speech Writing