Kerry McMahon
- Role
- Marketing Manager at Loeb Electric
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Kerry McMahon
Brand marketing professional with 15+ years of experience executing integrated marketing…
Experience
Marketing Manager
Jul 2019 — Present
Plan marketing campaigns for national and local audiences, including in-store merchandising, email, social, eCommerce, text, and direct mail. • Responsible for capturing maximum manufacturer business development funds for marketing promotions (Approx.$250K annually). • Own social media and email experience, more than doubling follower growth across multiple platforms and growing email list by 39%. • Launched new marketing automation platform. This included data clean-up and new branded templates. • Oversaw development of a new website. Organic site traffic grew by 46% in the first year. Continue to manage revisions and new content development. • Research and write new sales content. • Plan and execute events and trainings. • Manage Marketing Coordinator and Graphic Designer.
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