Kerry Hu
Integrated Associate Media Director @OMG23
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WORK HISTORY
Integrated Associate Media Director @OMG23
Account: Walt Disney Studios• Built a new media plan for Mulan\'s Disney+ launch within a week• Created and presented media strategies with an annual $450MM+ budget across multiple lines of business, crafting plans for The Lion King, Star Wars Ep. IX, Black Widow, Vacation Friends, and Avatar: The Way of Water• Collaborated with the buying, digital, OOH, and social teams to update and maintain weeklyclient deliverables, ensuring accurate reporting• Created and developed filmmaker decks in Keynote and PowerPoint• Strategized and executed campaigns for Disney+ Emmys FYC• RFPed partners and evaluated proposals, analyzing vendor opportunities and conceptualizing custom programs
EDUCATION
University of Michigan - Stephen M. Ross School of Business
Bachelor’s Degree, Marketing
SKILLS
ABOUT KERRY HU
Associate Media Director | Walt Disney Studios at OMG23
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