Kerry Hough
Senior International Marketing Business Partner @Gleeds
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WORK HISTORY
Senior International Marketing Business Partner @Gleeds
Manchester, GB
Responsible for shaping and executing Gleeds’ marketing and communications strategy across the international business in the Americas, Asia Pacific, India, Europe, the Middle East, and Africa. With approximately 80 offices in over 28 countries spanning six continents, I act as the go-to person for global marketing and communications, leading the creation and implementation of an international marketing plan across the full marketing mix. I work with the international teams to drive Gleeds\' global presence, client engagement, and business growth across global markets
EDUCATION
Aquinas College (Stockport)
Chartered Institute of Marketing (CIM) Postgraduate Diploma, Marketing
The University of Manchester
MSc, Marketing
The University of Manchester
BA Hons, Fashion Design with Technology
SKILLS
ABOUT KERRY HOUGH
A commercially focused head of marketing, digital communications, branding and business development with a diverse range of global B2B and B2C experience- Created marketing strategy for campaigns across a range of sectors including tech (AI/robotics, SaaS and fintech), legal, financial, property/real estate, sport/leisure, education, construction, and recruitment- Supported on targeted BD plans for global clients such as Microsoft, Google, Amazon- Developed, produced, and managed a range of global websites and complementary digital/social media strategy for organisations including the FA, Premier League, Sport England and RUFC- Designed, created and launched a digital, OOH, and radio campaign for a multi-billion-pound tech firm providing services to Talk Talk, to raise brand profile and attract talent- Responsible for project managing the delivery of a B2C and B2B corporate rebranding and BD project, part of a £1.3bn investment, across product portfolios and services- Managed and delivered BD plans and tactical strategies for some of the world’s most innovative businesses and leading academic institutions (e.g, Samsung, BAE Systems plc, Puma, British Steel Ltd, Mondelez International, GlaxoSmithKline, The Sage Group plc, Graphene Industries Ltd. and The University of Manchester)- A business content enthusiast who can interact with C-suite, Boards and Directors from small start-up growth businesses and blue-chip organisations through to multi-billion, multi-national FTSE 100 business leaders- Managed the delivery of a digital-focussed podcast series talking about UX, design, research and technology, hosted on You Tube, Spotify and the company’s website, and promoted across social media- Extensive experience of managing, nurturing and influencing stakeholders at all levels, including working with global government/Embassy representatives, Ambassadors, Consulates and British royalty, defining and implementing business development strategies- Chartered Institute of Marketing (CIM), MSc in Marketing and 2:1 BA Hons qualified.
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