Kerry H.
VP, Group Account Director @Digitas North America
Signup · Get unlimited contacts
WORK HISTORY
VP, Group Account Director @Digitas North America
Chicago, IL, US
Lead customer engagement and lifecycle marketing strategy for 50M+ McDonald’s customers, driving digital growth across CRM, loyalty, and ownedw/paid media channels- Direct lifecycle programs for 150M+ loyalty members, increasing customer frequency QoQ- Oversee $20M+ portfolio of digital marketing initiatives contributing to 72% of digital revenue for McDonald’s US business- Manage 200+ team members across strategy, creative, media, and analytics to deliver personalized communications at scale- Partner with senior client executives to set KPIs, optimize digital experiences, and advance MarTech capabilities- Grew business revenue by 40% YoY by identifying new solutions and expanding engagement scope
ABOUT KERRY H.
Most lifecycle marketers optimize campaigns. I build the infrastructure that makes…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.