Kerry H.
Brand & Marketing Strategist | Building Customer Experiences That Drive Growth + Impact
- Role
- VP, Group Account Director at Digitas North America
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Kerry H.
Most lifecycle marketers optimize campaigns. I build the infrastructure that makes…
Experience
VP, Group Account Director
Nov 2021 — Present · Chicago, IL, US
Lead customer engagement and lifecycle marketing strategy for 50M+ McDonald’s customers, driving digital growth across CRM, loyalty, and ownedw/paid media channels- Direct lifecycle programs for 150M+ loyalty members, increasing customer frequency QoQ- Oversee $20M+ portfolio of digital marketing initiatives contributing to 72% of digital revenue for McDonald’s US business- Manage 200+ team members across strategy, creative, media, and analytics to deliver personalized communications at scale- Partner with senior client executives to set KPIs, optimize digital experiences, and advance MarTech capabilities- Grew business revenue by 40% YoY by identifying new solutions and expanding engagement scope
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