Kerry Edelstein
President and Founder, Research Narrative, Inc.; Co-Founder, The Multicultural Insights Collective; Techtimidation Tackler
- Role
- President and Founder at Research Narrative, Inc
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kerry Edelstein
Equal parts stats geek, business wonk, and strategic storyteller, I founded Research…
Experience
President and Founder
Nov 2011 — Present · Charlotte, NC, US
President and Founder of Research Narrative, Inc, a full service market research and consumer insights agency specializing in the communications, media, digital technology, and entertainment sectors. Clients include Amazon, Netflix, YouTube, Viacom, NPR, Discovery, Visible (a Verizon subsidiary), SHE Media (a division of Penske Media), Rovi (now TiVo), Vulcan Productions, The Anderson School at UCLA, and the Institute for Communication Technology Management at the Marshall School of Business at USC. Key Areas of Expertise (Quantitative and Qualitative Original Research)- Consumer insight and growth opportunities- Target market and audience segmentation- Brand strategy- Market positioning and go-to-market differentiation- Promotional strategy (including ad testing, message testing)- Digital and cross-platform strategy (content and marketing)- On-air talent evaluation- Program evaluation (including pilot testing, series maintenance, and concept evaluation)- Media persuasion (including implicit vs. explicit impact measures)- Ethnographic and cultural explorationKey Areas of Expertise (Insights Advisory)- Strategic planning rooted in consumer insights- Work-session facilitation for tactical and strategic planning- Data analytics, planning, and consumer insights road-mapping and team building- Data storytelling and leadership training (one-on-one mentoring or group workshops)- Data journalism- Journey mapping- Knowledge
Education
Cornell University
B.S., Biometry and Statistics
UCLA Anderson School of Management
MBA, Entertainment Management/Marketing
2000 — 2002
Skills
- Online Research
- Strategy
- Analysis
- Primary Research
- Competitive Intelligence
- Marketing Strategy
- Competitive Analysis
- Consumer Behaviour
- Focus Groups
- Digital Media
- Advertising Research
- Digital Marketing
- Media Research
- Segmentation
- Market Research
- Digital Strategy
- Strategic Communications
- Quantitative Research
- Marketing Research
- Consumer Insights
- Online Advertising
- Spss
- Consumer Behavior
- Marketing
- Market Analysis
- Entertainment
- Analytics
- Qualitative Research
- Customer Insight
- Television
- Advertising
- Research
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