Kerry Ann Guiney

Director of Professional Relations @Hydrafacial

New York, NY, US

Strategic ownership for setting the vision and execution plan of the Medical Affairs function globally. Responsible for all aspects of Key Opinion Leader and other medical expert management in developing professional relations function. Identify the medical and scientific needs of the organization and craft plans to meet those needs.• Define and implement a medical relations and communication strategy by creating tools and content that align with brand priorities to drive utilization• Lead medical aesthetic meeting strategy• Socialize peer reviewed clinical data to Key Opinion Leaders (KOL) to increase SOV• Develop programs with dermatology and esthetician societies to advance the scientific profile of our medical devices and consumables• Define the multi-channel medical strategy• Monitor scientific and competitor information • Adapt the content and the communication tools to the targets and different touchpoints• Aid in the development of assets such as sales aids, medical training programs for sales organization and healthcare providers by way of video, webinars, and communication material for events and congresses • Present scientific and medical expertise to internal stakeholders• Identify authentic Key Opinion Leaders (KOL) as well as future leaders to partner with and advance our scientific profile• Participate in internal and external training programs • Manage budget to maximize ROI• Key performance indicators include, podium and media mentions, social media posts, devices sales and increase in consumable utilization

Quinnipiac University

Bachelor of Science - BS