Kerrin H.
Talent Marketing Manager @UnitedHealth Group
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WORK HISTORY
Talent Marketing Manager @UnitedHealth Group
Drive multi-channel talent marketing digital strategy across display, paid/organic social, careers blog, job boards, Careers site, and email • Manage social advocacy strategy, utilizing social recruitment software to share employer brand content to recruiters and sourcers profiles• Partner with Talent Acquisition partners across the globe (ie. India, Philippines, Puerto Rico, UK & Ireland) on digital marketing strategies that support attracting, engaging, hiring, and retaining talent• Utilize planning tools (Workfront, Opal, Smartsheet, Sprinklr) to track talent marketing campaigns • Maintain communication and partnership between agency and internal teams to manage the execution of owned, shared, and paid media• Facilitate campaign progress reports by gathering and reporting on performance metrics, and using this data to optimize campaign tactics• Influence discussions with talent partners by driving decision-making based on campaign insights
EDUCATION
University of Rhode Island
Graduate Certificate in Human Resources
University of Rhode Island
B.S, College of Business Administration
University of Rhode Island
Master of Business Administration
ABOUT KERRIN H.
I’m a strategic content and talent marketing professional with over 10 years of experience leading digital storytelling, brand building, and audience engagement for global brands. I’m passionate about asking questions, learning continuously, and challenging the status quo to drive measurable results.As a Talent Marketing Manager at UnitedHealth Group, I lead the global talent marketing content strategy for a Fortune 3 organization, partnering across teams to enhance our employer brand, attract top talent, and strengthen employee advocacy.Previously, I’ve led social media and content strategies for well-known organizations including Blue Cross Blue Shield of Massachusetts, Hasbro (Transformers, Nerf, Power Rangers), and a leading jewelry brand, as well as in agency environments. I stay ahead of digital and employer branding trends through continuous learning, webinars, conferences, and active membership in the Talent Marketing Board.My expertise includes: • Employer Branding & Recruitment Marketing • Content Strategy & Digital Campaign Management • Social Media Marketing, Community Management & Customer Care • Influencer Marketing, UGC/EGC Management, and Brand Advocacy • Social Listening, Analytics & Reporting (KPI-driven insights) • Cross-functional Collaboration & Agency/Vendor ManagementI’m fluent in major social and analytics platforms, including LinkedIn, Instagram, TikTok, Facebook, YouTube, Pinterest, and X (Twitter), with hands-on experience using tools like Sprinklr, Hootsuite, Sprout Social, Khoros, Brandwatch, Salesforce Social Studio, Power BI, and Google Analytics.I combine creativity with data-driven strategy to build content that connects people to purpose—whether through employer branding, recruitment marketing, or global storytelling initiatives.
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