Kerrilyn Curtin
Experienced media, sports and entertainment research executive.
- Role
- Vice President Business Intelligence at Lpga
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kerrilyn Curtin
Insight Driven: Ability to tell the story and bring data to life (and influence decisions made) using a wide variety of data sources including passive, syndicated data sets, consumer databases, as well as custom quantitative and qualitative studies ranging from brand awareness and ad effectiveness to consumer segmentation Leadership: 10 years of team management experience; providing training, coaching, yearly reviews, and mentorship to staff members. Successfully implemented newly formed research teams into daily conversations and thought processes throughout companies Collaboration: Successfully built strong relationships across organizations, including business development, engineering/IT, event planning, and marketing to ensure that together, client needs and expectations were exceeded. Worked with Senior Management producing data-driven thought leadership pieces for clients as well as for press and marketing purposes Client Focused: Executed and managed client engagements with leading media brands including NBC, Viacom, Sony Pictures, AMC Networks, and ABC as well as global brands like Unilever, Intel, AON, NEC, and DOW. Provided clients and partners with day to day support and specific data-driven insights that supported each brands objectives individually as well as show value in partnerships Cross-Platform Research: Integral part of emerging industry findings and insights on consumer’s TV/video consumption on non-linear platforms, and the impact of media viewership beyond the Nielsen L7 currency
Experience
Vice President Business Intelligence
Jul 2017 — Present
Education
State University of New York Cortland
MS, Sport Management
2008 — 2010
York College of Pennsylvania
B.S., Sport Management, Marketing
1999 — 2003
United States Sports University
Marketing, Sport Managment Education
2011 — 2018
Skills
- Strategic Partnerships
- Marketing Strategy
- Sponsorship Sales
- Integrated Marketing
- Market Research
- Sports Management
- Social Media
- Sports Marketing
- Public Relations
- Entertainment
- Event Management
- Digital Marketing
- Television
- Sponsorship
- Marketing
- Digital Media
- Project Planning
- Marketing Research
- Social Networking
- Social Media Marketing
- Advertising
- Event Planning
- Sports
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