Kerri Konik

About Kerri Konik

Brand development, strategic positioning, and design leader crafting stronger emotional…

Experience

1. Founder and CEO, Chief Brand Strategist

   Inspire Fire

   Nov 2017 — Present · Philadelphia, PA, US

   It\'s Not Branding. It\'s Connection.Helping SMB owners of boutique services firms and solopreneurs transform from timid to trailblazing brands that resonate, and become the obvious choice for their ideal clients.Our clients go on to achieve their visions- buy a building- sell their company- pivot to a desirable business model- cherry-pick their clients- work less, on their terms- more freedom, more impactThrough our Agency, Academy and Studio pillars of service, we guide brand marketing and growth initiatives for B2B, B2C, and D2C brands.Brand strategy, creative strategy, high-performance design, messaging, and consumer experience initiatives that drive predictable brand and business growth.Maximizing the ROI of brand marketing by two (2x) by leveraging emotional connection through the entire customer experience journey; marketing, sales, delivery, and loyalty.Select Client Results:• elevated CPG packaging design strategy to acquire the desired relocation in retail placement, from buried aisle to two-season featured end cap location, securing a 102% wholesale contract value increase in the 7th largest US retailer• accelerated the sales and client closing process by 28% for global leadership development, coaching organization• increased average contract value by 212% for boutique change management consulting firm• renewed brand relevance to attract new key accounts, growing revenue by 2MM in six (6) months, elevated talent candidate pool, hired two (2) key leader roles, developed a robust talent pipeline for a well-respected consulting firm• eliminated audience confusion of company value through repositioning the brand and optimized brand messaging, increasing business development success by 132% for a North American design thinking consultancy

Education

• Parsons School of Design - The New School

  BFA

  1984 — 1988

• John F. Kennedy University

  Coaching Certification

  2004 — 2006

• The Ford Institute, JFK University

  Certification- Integrative Coach, Essentials Model

  2004 — 2006

Skills

• Digital Marketing
• Experience Design
• Customer Experience
• Start-Ups
• Creative Direction
• Nonprofit Consulting
• Emotional Branding Consulting
• Information Architecture
• Digital Strategy
• Corporate Identity
• Management Consulting
• Brand Management
• Packaging
• User Experience
• Marketing Strategy
• Advertising
• Branding & Identity
• Logo Design
• Brand Development
• Creative Strategy
• Leadership
• Customer Experience Consulting
• Brand Identity Design
• Art Direction
• Marketing
• Business Strategy
• Management
• Strategy
• Entrepreneurship
• Corporate Branding
• Entrepreneurial Bravery Consulting
• Social Media
• Integrated Marketing
• Strategic Planning
• Brand Architecture