Kerri Kofod

About Kerri Kofod

I am a commercial marketing leader with a track record of driving brand growth, market expansion, and high impact programs across complex regional markets. In my current role at Bacardi, I lead strategy and execution for St- Germain across the West and Control States regions, partnering cross- functionally with sales leadership, distributor organizations, and brand teams to translate national priorities into market level growth.My work sits at the intersection of brand strategy and commercial execution, using market data, customer insights, and performance analytics to identify where to grow, prioritize investments, and develop targeted sales strategies. I collaborate closely with CP & A, insights, and customer marketing teams to build compelling selling stories, reasons to believe, and data backed business cases that equip sales organizations and retail partners to win in market.I focus on aligning brand priorities with customer needs, developing scalable programs that increase distribution, drive consumer demand, and deliver measurable revenue impact across on- premise and off- premise chains channels. This includes translating insights into actionable go-to-market plans, supporting key account strategy, and ensuring field teams have the tools and messaging needed to influence purchase decisions.I am particularly passionate about building brands that consumers love while influencing stakeholders across organizations to execute at scale. My experience spans strategic planning, trade marketing, go-to-market strategy, budget allocation, and cross-functional leadership across diverse markets.

Experience

1. Regional Marketing Manager - St Germain Open West & Control Cbu

   Bacardi

   Jul 2024 — Present · CA, US

   Regional Marketing Manager for St~Germain & Noilly Prat - Open West and ControlCBU’sKey Leadership Impact• Delivered sustained growth through integrated commercial programs across priority markets• Expanded distribution and visibility in high-value accounts and hospitality venues• Led cross-functional planning across sales, distributor, and marketing teams• Directed market-level strategy supporting national brand objectives

Education

• Colorado State University

  Bachelor of Arts (B.A.), Business Administration and Management, General

  2010 — 2014

Skills

• Public Speaking
• Microsoft Word
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Teamwork
• Marketing Strategy
• Social Media
• Marketing
• Research
• Customer Retention
• Customer Service
• Microsoft Office
• Public Relations
• Brand Development Strategy
• Marketing Communications
• Brand Development